Tutorials Encourage Brazilians to Transform Campaign Sandwich Boards Into 'Political Furniture'.
Would you rather have an ad for a politician or a tasteful coffee table? Brazil has found a new use for political advertising after the country's contentious presidential election: "political furniture." Thousands of sandwich boards for various candidates were illegally placed along streets, and then abandoned.
So Mobilize Brasil, a portal for content on sustainable urban mobility, teamed up with designer Mauricio Arruda to turn bad ads into useful household items. With creative support from JWT Brazil, tutorials were created on Mobilize Brasil's site with step-by-step explanations on how to use a few simple tools to transform political detritus into Ikea-like stools, coffee tables, towel racks and end tables.
Source: http://creativity-online.com/