In January Weetabix launches a new campaign 'Weetabuddies', which has to encourage children to eat fruit with their grain production. On recommendation, kids should eat them 5 times a day. The main characters of the campaign are the characters of 'Weetabuddies ': ' Tropicolin, Senor Sultana & Blue Barry.
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Sara Spary
The campaign, "Weetabuddies", is backed by a £5.5m spent and will run across TV, on pack, in store, and social. An online drive will engage ‘mummy bloggers.’
brandrepublic.com
Lisa Riley
Weetabuddies are the first Weetabix characters since the brand’s Neet Weet gang in the 1980s.
thegrocer.co.uk