If you're the type of jet-setter who flies a seaplane to a Scottish estate so you can put on a tuxedo and have a drink with a handful of your posh friends, David Beckham would like you to buy some of his new whisky.
The recently retired soccer icon stars in this glitzy launch ad for Haig Club, a single grain scotch that Beckham produced with liquor giant Diageo and American Idol creator Simon Fuller.
Filmmaker Guy Ritchie, a friend of Beckham's—who directed him in this H&M ad last year—directed this one, too (and makes a cameo as the fisherman under the bridge).It's worth watching mostly for the gorgeous scenery (shot in the Scottish Highlands, at locations like Glen Affric). The people are pretty, too. Alt-J's "Left-Hand Free" serves as the soundtrack. The storyline is thin, leaving you free to focus on the lush trappings—not unlike a fashion or perfume ad. That's all the more appropriate, given that the bottle looks like it should hold something you splash on your person, not pour down your gullet.
Regardless, you should also be ready to drink it at the Great Wall, Easter Island, the Egyptian pyramids and Antarctica, among other places. In other words, get your travel budget in order—and don't forget to bring your point-and-shoot camera, because everyone still uses those.
Source: http://www.adweek.com/