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World of Advertising

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Big punts on the Big Bash

Online bookmaker Sportsbet is going to launch a series of commercials for the summer cricket championship Big Bash. The men you'll see on videos are trying to keep their routine business under control while the cricket is on. Videos will be shown on TV.

Views:

Will Byrne, Sportsbet

"Our previous TV campaign was very well received so we thought that we'd bring back the main players.

We've great confidence in the ability of our mobile app as the best in the market so the focus on the speed and ease was essential with this campaign."

Twitter

Roger Rabbit

The previous series of Sportsbet ads were pretty funny. These seem a bit tired.

The gym spot is the pick of the bunch.

campaignbrief.com

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