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World of Advertising

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Springtime means koala mating season and discount Volkswagens

It's that time of year again; Volksfest, Volkswagen's spring sale, has sprung. And it just happens to be koala mating season too.

And while those two things are usually unrelated, this spring you'll be hoping its a slow mating season if you're in market for a new car.

The campaign by DDB Sydney for this year's spring "mates rates sale"- Volksfest 2014- leverages the Koala mating season.

Volkswagen will run the sale until two of Currumbin Wildlife Sanctuary’s koalas, Trevor and Irene, couple up and make a family or November 30 arrives – whichever comes first. Which means it's safe to assume there will be a lot of Barry White playing around a certain wildlife sanctuary over the next month.

Led by a series of TVCs, Volksfest Mate Rates is supported through digital, radio and social. As Volkswagen say "You'd better get down to business before these two do."

Source: http://www.adnews.com.au/

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