Many consumers have noticed that bottles of Heineken Beer started to look differently lately. This limited series called the 'Heineken bottles City'. The collection includes 6 cities: New York, Shanghai, Rio de Janeiro, London, Amsterdam and Johannesburg. The campaign is called "Open Your City" and the culmination will be in the summer 2015.
Using the Heineken app, competition participants will discover the hottest points of their cities and participate in a competition for presents.
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Uno De Waal
Even cooler, with every adventure you create you receive an entry into the weekly draw for a Samsung Galaxy S5.
10and5.com
Tran
Last Friday night, I decided to put the fate of my evening in the hands of the Heineken Chauffeur powered by Uber. I rounded my troops of 3 compadres and told them to expect a night of ridiculousness in Melbourne.
I opened up the app, entered OPENYOURCITY promo code, and booked a Heineken Chauffeur, and BOOM, secured a ride immediately.
#Winning
A mysterious black Chrysler rocked up, and there was my driver, the very quiet “Frank”. Was I being kidnapped? I don’t know but it felt very weird hopping into a car and not knowing where it was going.
Anyway, quiet Frank remains quiet, and ignores our questions of where he was taking us. It wasn’t long ‘til he dropped us off at The Emerson in South Yarra and there we were welcomed by a super enthusiastic little lady, who gave my crew and I some free Heineken beer. And that was it.
Not totally feeling the vibe of The Emerson, I got my mate to book another Heineken Chauffeur; only this time it took a lot longer to secure. However, through the power of determination, we eventually got another ride.
lifelounge.com.au