Twitter Will Launch Autoplay Video

Twitter will launch autoplay video is to give marketers new ways to share their ads. The work on built-in video system lasted for months. This function would finally give users and marketers a way to shoot footage within the app.

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Lara O'Reilly

One industry insider called the debate "a tug of war.

" It's a move that would no doubt please advertisers, as more people's eyes would be attracted to their branded content and ads, but could send users running as videos begin to clutter up the feed.

businessinsider.com

Garett Sloane

The company has been showing off its video plans to marketers at the Consumer Electronics Show in Las Vegas this week, where it met with many of the top brands, media buyers and creative agencies.

adweek.com