New e-cigarette brand 7Stripe has released advertising of their products with the support of Production company DHP. It has created a film, playing on a torture scene from Quentin Tarantino movie Reservoir Dogs.
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Daniel Farey-Jones
7Stripe owner Mulbridge engaged PR agency Hudson Sandler to raise awareness of its product, which launched earlier this week.
Hudson Sandler invited ideas for a viral film from a number of production companies and awarded the brief to DHP, which conceived the idea. The director was Ben Collins.