BuzzFeed is trying out the local-Super Bowl-buy playbook with a 60-second ad on behalf of Friskies that it says will run in three cities during the game: Kitty Hawk, N.C., Los Gatos, Calif. and Pawnee, Neb.
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Jessie Tong
A long way to get to the advertisement, but it works.
lovemeow.com
Natasha Vucinovic
These "Dear Kitten" videos are really creative!
youtube.com
Nat Ives
This one will get the extra PR benefit of airing on TV during the Super Bowl -- if only barely.
adage.com