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World of Advertising

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Acura Catches Lightning in a Bottle, Quite Literally, in Mullen's New ILX Spot

Acura's campaign themed "Catch It If You Can" is full of lightning bolts, a zippy car, a stirring soundtrack. The music and images are well matched.



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diamonddave247
I came here for the music. Just needed to confirm it was a version of The Pixies "Where Is My Mind". Many will remember the original song from the final scene in the movie "Fight Club".

Great song. Great film. The car?! We'll see.
youtube.com

Anonymous
We love that they actually had to put "Do Not Attempt" at the bottom of the screen for this.
hedenveregotist.com

David Gianatasio
Perhaps subsequent ads will pack more of a charge.
adweek.com

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