Derrick Lin, a brand strategist at Resource/Ammirati in Columbus, Ohio, had been making photos over the past year of miniature figurines in typical agency situations. The result is lovable: funny, beautifully crafted, oddly poignant.
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Tim Nudd
Lin explained the project this way:
I have always been fascinated by all things miniature and by small details, so it occurred to me that the miniature figures, with the contrast of their size and their lively poses, could be a great medium to express our many emotions.
In the advertising industry, every day moves fast, and sometimes it can be stressful. Our work days are never short of those little moments any agency person will immediately understand. But I realized that those moments were actually universal and that anyone who works in an office could easily relate to them.
adweek.com
Ted Thornhill
It's safe to say that Derrick won the contest and what started as in-house project has now evolved into an ongoing series.
Using miniature figurines normally found in model train sets to stage different scenes, each photograph is then accompanied with a telling caption that summarises a particular moment in time, be it success or failure.
dailymail.co.uk
