Sometimes you just gotta werk it out, even though you're at work.
So says Zumba's first TV spot ever, created by 180LA, showing Zumba enthusiasts jerking and twerking almost against their will as the music in their head moves them.
Some 15 million people every week take a Zumba class, gyrating and wiggling their way to better health through ostensibly fun dance moves.
Unlike the name implies, it's not just a fitness-based rumba; it actually combines a mind-boggling number of styles, resulting in the bizarre breakdowns in this video. Which means that no matter your level of fitness or whiteness, you too can Zumba the fat away.The bigger focus here is just on the sheer exuberance. (The tagline is: "Let it move you.") The spot broke Monday on TV (and will be joined by a load of print) but is is already a hit online. I guess a lot of Zumba fans are finding it hard to contain their excitement over the video, too.
Source: http://www.adweek.com/