Coca Cola Israel: A new campaign for Diet-Coke revealed a unique collection of over 2 million unique one-of-a-kind bottles. The campaign, revolving around the concept “Stay Extraordinary,” produced over 2 million different bottles using a new printing system that printed every bottle with a different look.
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Héctor Arévalo
What can I say, Coca Cola and HP did it again. I just wish Mr. Pemberton was here to see it.
youtube.com
Anonymous
s always, the Diet-Coke brand strives to be innovative and fashionable, the exact qualities that make it so lovable for its consumers, and this campaign signifies this more than ever.
adeevee.com
Janet Burns
Coca-Cola Israel has also been experimenting with various tech-led marketing projects on its own. In 2013, the branch launched their integrated Mini Me campaign, which encouraged Coke fans to compete for the prize of a miniaturized version of themselves.
psfk.com