It's an accepted truism that the food in fast-food ads looks nothing like the food in real life.But can it be made to look that way? Is it possible to transform a regular McDonald's burger into food-porn perfection using only a couple of iPads and an iPhone?
That's the challenge the guys at DigitalRev TV set for themselves. And they do a pretty decent job of replicating actual McDonald's product shots. Though you wouldn't want to run extreme close-ups of their creation, like they do in France.
Check out the process below, and skip to 3:00, where the action really starts.
Source: http://www.adweek.com/
