На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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How NBC's The Voice Sold 20 Million Songs Without a Single Star

Over the past three and a half years, people have downloaded songs from NBC’s The Voice more than 20 million times. Marketers explain this phenomenon by Voice’s popularity, which keeps growing. The show pulls in close to 14 million viewers each week and it is currently the most watched reality-TV program.



Views:

Claire Suddath
It’s surprising that millions of people are downloading Voice songs, and not just because it means they’re paying amateur singers to cover existing songs that have already been recorded much more deftly by other artists.
businessweek.com

jennettepaladino
How do you define success? I's true no breakout stars have come out of the competition. But many of the Voice winners and runners-up have been launched on successful careers including record sales and touring. Two examples: Josh Kaufman, last season's winner, is playing the lead role in "Pippin" on Broadway. Chris Mann is now starring as the Phantom in the road tour of "Phantom of the Opera." That to me is success.
omnifeed.com

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