Mother New York has cooked up a new promotion to get attention for James Patterson’s new book, “Private Vegas.” They're offering 'the most thrilling experience money can buy' to someone willing to cough up $294,038 to get it.
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Łukasz Rogala
The person who does decide to cough up $294,038 for Patterson’s new book will, according to the video and an ingeniously named promotional website, receive a first class flight to an undisclosed location, two nights stay in a luxury hotel, lots of champagne, 14K gold-plated binoculars in a leather case engraved with Patterson’s initials, a five-course dinner with Patterson, the entire Alex Cross book series autographed by Patterson and, of course, an exclusive front row seat to the actual destruction of the book by a bomb squad.
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Andrew McMains
The author added that he wanted to shake up the marketing aspect of publishing, which of course now competes with everything from TV shows to feature films to Internet content—some of which he creates himself.
adweek.com
PATRICIA REANEY
Patterson, a fixture on the US best-sellers list, has sold more than 300 million books worldwide, with fictional psychologist Alex Cross among his best known characters.
stuff.co.nz