Distraught mothers became psychotic stalkers in Old Spice's epic "Momsong" musical, following their sons around and weeping about how they've grown into men too soon, thanks to the brand's female-luring body sprays.
Now, it's time for fathers to weigh in. And naturally, they couldn't be happier that their boys are turning into men.
The 60-second sequel, "Dadsong," from Wieden + Kennedy, tries to pack in a lot more than the original, which won a slew of awards, including gold at the Clios and in Cannes. It opens with one of the moms from the first spot, still bereaved as she watches her son slow-dance with a girl at a high school dance.
"Where's my little boy, I miss him so/Who's this man living in our home?/My special guy has turned into a man," she sings. Then, back at home, Dad comes roaring in on a sit-down lawnmower, and sings: "At least he won't be living in a driveway in a van!"
The rest of the spot is a showdown between mothers and fathers, with amusing lyrics - music company Walker worked on the spot, with music and words by Bret McKenzie from Flight of the Conchords - and increasingly outlandish visuals, echoing the first ad. (The mom under the ice is the best bit here.)
Of course, the moms and dads are actually both right. As the lyrics cleverly hint at, about halfway through, he's not a man or a child - he's a manchild. And he'll certainly get a kick out of the commercial.
Source: http://www.adweek.com/
