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World of Advertising

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World of Advertising

14 NYC neighborhoods designed as corporate logos

The neighborhoods of New York City each portray a distinct and unique character. This has occurred naturally whereas corporate branding requires a consistent and focused effort to distinguish a company. These logo mashups by NYC designer James Campbell Taylor present interesting visuals that... Далее
World of Advertising

Intel Goes For Big Bang With Jim Parsons Spot

"The Big Bang Theory" star Jim Parsons is linking with Intel for his first brand endorsement. The tech brand specifically recruited the smart and quirky Mr. Parsons to push its upcoming RealSense technology in a six-week holiday marketing campaign breaking Nov. 24. The actor will star in five TV... Далее
World of Advertising

See Hemingway's Novels Condensed Into 15-Second Animations on Instagram

How do you interest young people, with their short attention spans and multiple digital devices, in the novels of Ernest Hemingway? That's the challenge faced by the Ernest Hemingway Foundation of Oak Park, Illinois, which is dedicated to promoting the life and work of the American author. The... Далее
World of Advertising

Ad of the Day: New York City Ballet Shows PlayStation Gamers a Proper Victory Dance

It's been a breakthrough year for ballet in advertising. It started off on the wrong foot with the notorious Free People ad, but it at least got people talking. Then the New York City Ballet did its remarkable 9/11 film via DDB New York. And of course, American Ballet Theatre soloist Misty Copeland... Далее
World of Advertising

Microsoft Surface Pro 3 - Unleash your creativity "The Surface Artist"

With Surface Pro 3 comes the Surface-pen and Palm Block-technology that opens up new possibilites for creatives. In order to demonstrate these new features Microsoft put the Surface Pro 3 to a test by gaving it to Maja Larsson, a talented illustrator, and send her out to the SIME digital conference... Далее
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