World of Advertising

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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Line Hopes Messaging Stickers Help It Take Off in U.S.

In Asia, emojis and stickers on messaging apps are big, and it's common for people - even adults - to pay extra so they can punctuate their text messages with bears or bunnies. Now the Line messaging app says Americans are getting in on the sticker phenomenon too. Japan's Line Corp., which is... Далее

World of Advertising

This Generous TD Bank Stunt Is the Perfect Ad to Watch on Thanksgiving

Here's $30,000. Now, go out and do something great for your community. And we do mean now. You've got 24 hours to bring your dream to life. That's the challenge TD Bank issued to 24 people in the U.S. and Canada as part of its #MakeTodayMatter campaign, developed with Leo Burnett and Diamond... Далее

World of Advertising

Watch Your Least Favorite Thanksgiving Side Dishes Get (Literally) Blown Up

Do we spot a trend for blowing up food in advertising? First Electrolux exploded a bunch of unhealthy indulgences in a Brazilian ad for a fridge, and now Century21 is blowing up your least favorite Thanksgiving side dishes in a mindless but fun piece of pre-holiday marketing. Agency Mullen asked... Далее

World of Advertising

Ad of the Day: Adorable Australian Ad With People Helping Ducks Goes Megaviral

We've become accustomed to animal rights videos that are so brutal and depressing, you feel like you've been hit by a bus. But this spot from Australia shows a little positivity goes a long way. The video, titled "People Being Awesome," has been watched a staggering 88 million times since being... Далее

World of Advertising

Adorable Kids Are Introduced To Vegetables in Kashi presents What’s That?

Two years ago Kashi Canada created the Plant it Forward Initiative, a partnership with Evergreen to help grow and sustain urban gardens in communities across Canada. To date there are 18 of them. Unfortunately this isn’t a well known fact. That’s why Toronto ad agency Traffik created a video that... Далее