На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

World of Advertising

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Christmas Cokes, Ronald McDonald on Foot and 18 More Questions

The actor and comedian Jimmy Durante in 1959. His version of “Make Someone Happy” is newly prominent, in two commercials. It is time again to ask 20 questions about advertising, the media and popular culture. ■ After the success Coca-Cola enjoyed during the summer with its “Share a Coke” campaign,
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Chances Are, the Clothes You're Wearing Right Now Have Been Washed in Tide

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that the detergent it sloshed around in was Tide. Even if you're really into clothes, it's hard to dig something like laundry detergent. And
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Coca-Cola Wants to Buy the World a Milk

Coca-Cola (KO) has already claimed its place in the soda, water, energy drink, and juice markets. Now the company is going after milk. The beverage giant is preparing a nationwide launch of a high-end milk, called Fairlife, in 2015. Unlike soda, the U.S. milk industry remains highly fragmented with
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Big and small: outdoors for all

Australia is the land of the great outdoors. But, depending on whether you have a big backyard or a tiny apartment balcony, outdoors can be different things to different people. Luckily, Ikea's 2015 outdoor range has somethng for everyone. The campaign, by The Monkeys, is inspired by the idea
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'Hurry Down the Chimney' Gets a Whole New Meaning With Kmart's Pregnant Dance Squad

Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it's all about bellies. In a nice upgrade from the retailer's spot featuring guys playing their beer guts like kettle drums, we now have a dance squad made up of belly-proud moms-to-be. It's the latest in agency
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