World of Advertising

На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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Five Experiential Marketing Campaigns That Really Work

Experiential marketing is a way for companies to create ideas and experiences that may entertain or even scare people. The purpose is to frame the brand in an edgy and engaging way creating an experience that the person will take away and hopefully remember for a while possibly sharing it with a... Далее

World of Advertising

With a Night Campaign, Kellogg’s Aims for Snappier Sales

THE challenge for cereal marketers is not to get consumers to eat it. About 93 percent of Americans already do, according to Mintel, a market research firm. Rather, it’s hard to get them to eat it more often. Cereal has also increasingly competed with yogurt, especially Greek yogurt in recent... Далее

World of Advertising

Stressful Week? Watch This Beautifully Serene Ad About Urban Deer

Sometimes, the most attention-grabbing thing you can put in an ad is silence. That's definitely the case with this lovely ad from Canon Europe and agency JWT London. The 90-second spot features footage carefully gathered from a London/Essex suburb near Epping Forest, where deer emerge each night to... Далее

World of Advertising

Santa Flies In to Visit Passengers on Virgin Atlantic Plane

Virgin Atlantic and Microsoft arranged a surprise visit from Santa for passengers during a transatlantic flight to Boston from London this week. At Heathrow airport, each of the 264 passengers was given a Microsoft Windows tablet before boarding the plane in London. While on board, passengers could... Далее

World of Advertising

Netflix Films Unscripted Spots in Real People's Homes on Movie Night

Tis the season to pile into the family room and argue over what to watch on Netflix. R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed "Watch Together," featuring unstaged and unscripted spots filmed inside real people's homes during movie... Далее