Adidas brand ambassadors Pharrell, David Beckham, Rita Ora and basketball star Damian Lilllard all questioning the role of social media in personal validation. In a statement of company is said, that social media has completely redefined the concepts of self-expression, originality and creativity

In this sweet slice of branded content from British insurance company Beagle Street 3 elderly couples recount the happiest moments of their lives. Each tale is special and poignant in its way. Matthew Gledhill, Beagle Street's managing director, says "Happiest Moment" was made to encourage the

The music website BreatheHeavy.com published an untouched image from the new Calvin Klein ad with Justin Bieber on Friday. But BreatheHeavy.com now issued a retraction. The GIF suggested that Bieber's head, arms, legs, chest and below-waist area were exaggerated in the final image. Bieber said that

Twitter will launch autoplay video is to give marketers new ways to share their ads. The work on built-in video system lasted for months. This function would finally give users and marketers a way to shoot footage within the app.

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Lara O'Reilly

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Discovery Channel's new president - it's Rich Ross, former CEO of Shine America and chairman of Walt Disney Studios. He thinks that the key to success of Discovery channel is "to be 'authentic'". Views: Jason Lynch That means no more silly stunts like December's Eaten Alive special, which sparked